Deliverability Optimisation

Reach the inbox with confidence. BetterMail's advanced infrastructure and tailored deliverability options give you the foundation to scale your campaigns and protect your reputation as your business grows.

Built on Advanced, Custom Infrastructure

Every email you send through BetterMail runs on our custom-built delivery platform that is engineered for speed, reliability, and inbox placement. We maintain strict sending practices, hardened authentication (SPF, DKIM, DMARC), and proactive monitoring to give your campaigns the best possible chance of reaching the inbox.

Manual Customer Verification

We don't just let anyone send. Every account is manually verified by our compliance team to ensure senders meet permission-based standards. This upfront diligence protects our shared reputation and ensures you're sending alongside other trusted businesses.

Optional Dedicated IPs

As your sending volume grows, you may want more control. With a dedicated IP address, your reputation is yours alone and isolated from other senders. This option is ideal for high-volume senders who want maximum transparency and deliverability assurance.

Custom Domains for Full Brand Alignment

Take inbox trust even further by sending from your own authenticated domain. Custom domains help recipients (and mailbox providers) recognize you instantly, reinforcing brand credibility while strengthening authentication.

Progressive Deliverability

BetterMail is designed to grow with you. Start on our optimised shared infrastructure, and as your business scales, upgrade to dedicated IPs and custom domains for complete control and reputation independence.